Electronic Press Kit Examples for Musicians (With a Template)
A good electronic press kit example has the same seven parts in the same order: a one-line description, a track you can play on the page, two or three photos, a video, a short and a long bio, press or numbers you can source, and a booking contact. The strongest kits are specific, current and lead with the music, not with a paragraph about influences.
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What does a good electronic press kit example look like?
The short answer: A good electronic press kit example has the same seven parts in the same order: a one-line description, a track you can play on the page, two or three photos, a video, a short and a long bio, press or numbers you can source, and a booking contact. The strongest kits are specific, current and lead with the music, not with a paragraph about influences.
Search for electronic press kit examples and you often get screenshots of other people's pages, which show the design but not the writing. The writing is the part you cannot copy by looking, so this post shows the text, then points you to real kits worth studying. If you first want the basics of what an EPK is and who reads it, start with what is an EPK; this page is the worked version.
Everything below uses a fictional act, Marlo Vane, so nobody's real credentials are borrowed. Replace each detail with your own, and delete anything you cannot back up.
Example: the top of the page
This is the part a booker sees before scrolling. It does four jobs in one screen.
Marlo Vane Four-piece indie folk band from Leeds. Two guitars, a drum machine and songs about night shifts. Play: "Last Bus Home" (3:21) Booking: bookings@marlovane.example
What makes it work: the description is specific (instrumentation and subject), the track is one click away, and the contact is visible without hunting. It does not say "genre-defying" or "raw and emotional".
What does an EPK bio look like?
Short bio, for emails and listings:
Marlo Vane are a four-piece indie folk band from Leeds. Their second EP, Night Shift, came out in March and was written between the members' day jobs. They have played support slots at three Leeds venues and headlined their own EP launch.
Long bio, for writers, a few paragraphs on the same facts with more detail: how the band formed, what the EP is about, what happens next. Keep each paragraph to one idea so a writer can lift it.
Rules the sample follows, which are conventions rather than laws:
- Third person, because it will be copied into other people's articles.
- Facts a stranger can check: a release, a venue, a date.
- No influence list with no point of view. "Sounds like X meets Y" is a lazy sentence unless you can say why.
- Nothing that is not true. If you have not played a festival, do not imply it.
Example: press, numbers and proof
If you have earned it, this section gives a skimmer a reason to trust you.
| Type | Sample line | How to source it |
|---|---|---|
| Press quote | "[A short, specific quote]" [Outlet name], April | Link to the review, name the outlet and month |
| Show | Headlined the Night Shift EP launch, [venue], March | Venue name and date, a poster if you have one |
| Numbers | [X] monthly listeners on Spotify, [date] | Date it, because the number changes |
| Playlist or radio | Added to [named playlist or show] | Link to it |
The lines above are placeholders for the fictional band. Yours must be real, named and dated. If a row has nothing true in it, delete the row.
What should the photos and video in an EPK look like?
Photos. Two or three, offered as full-resolution downloads. Outlets crop to their own layouts, so a landscape, a portrait and a square version of the best shot cover most cases. Name the files properly (marlo-vane-press-1.jpg, not IMG_4823.jpg) and credit the photographer in the caption.
Video. One clip, roughly the strongest minute, with the best moment first. Live footage is ideal if the audio and light are good. If you do not have that, a music video made from your own song works as a stand-in, presented as a music video. The full argument is in do you need a video in your EPK. One honest note on the AI route: it shows how your music looks as a visual, not that you can play a room, so keep a line in the bio about real live work if you have it.
Which real EPKs are worth studying?
A fictional kit shows the writing; real ones show how other artists lay the page out. Bandzoogle's roundup of the best electronic press kits features working artist kits, and its notes on them are a useful checklist. Among them, as Bandzoogle describes them:
- Rachel Beck keeps a clean layout with the music player and videos in plain view.
- Haviah Mighty includes three professional press shots that carry her identity and message.
- Fox and Bones leads with live performance in an edge-to-edge video.
- SuperKnova has a dedicated press section with accolades, streaming stats and social following.
Open two or three on your phone and ask the same questions a booker would: can I hear something in one click, can I tell who they are in one line, and do I know who to email? Copy the structure, not the wording.
What is a free EPK template you can copy?
Copy this into a page builder, a document or a PDF. Delete any bracket you cannot fill honestly.
[ARTIST NAME]
[One line: genre, place, and one specific hook]
PLAY
[Embedded track or link] — "[Track title]" ([length])
PHOTOS
[Photo 1: landscape] [Photo 2: portrait] [Photo 3: square]
Credit: [photographer]. Downloads: [link to full-resolution folder]
VIDEO
[Embedded clip, about 60 seconds, best moment first]
SHORT BIO (3-4 sentences, third person)
[What you play. Where you are from. One concrete fact: a release, a show, a collaboration.]
LONG BIO (a few short paragraphs)
[Formation. The current project. What happens next.]
PRESS AND PROOF (omit if empty)
- "[Quote]" — [Outlet], [month year] — [link]
- [Show or festival], [venue], [date]
- [Number] monthly listeners on [platform], as of [date]
LISTEN
[Spotify] [Apple Music] [Bandcamp] [YouTube]
BOOKING AND PRESS
[Name], [email that gets answered], [phone optional]
Management / agent: [if any]
LAST UPDATED: [date]
What to check before you send it
| Check | Why it matters |
|---|---|
| Open it on a phone | Many first looks happen there |
| The track plays without leaving the page | Extra clicks add friction |
| Every number has a date | Stale numbers look careless |
| Contact email gets answered | A dead inbox ends the conversation |
| One person who does not know you reads it | They will find what is unclear in under a minute |
| The look matches your cover art and photos | A kit that looks like one act reads as finished |
That consistency is easier if your video, artwork and photos share a look. Building an artist persona covers keeping it the same across everything you release, and how to make a band promo video is the route to take if the band itself is the subject.
Related reading: how to promote a song.
Making the video slot easy
If the video is the empty hole in your kit, you can fill it from a song you already have. With Melodious, you upload the track, it reads the audio and writes a brief and a storyboard for free, and you only pay if you choose to render the video. Subscriptions start at $19 a month. For the whole process end to end, see how to make an AI music video.
Then send the kit to someone who can say yes, and update the date line each time you do.
Frequently asked questions
What is a good example of an electronic press kit?
A good one is a single page that opens with one line on who you are, a playable track and a photo, then video, bios, press and a booking contact further down. For example: "Four-piece indie folk band from Leeds. Two guitars, a drum machine and songs about night shifts." That specific, checkable detail is the level to aim for.
Is there a free electronic press kit template?
Yes. A plain-text EPK template is free to copy into a web page builder, a document or a PDF. Replace every bracket, delete any section you cannot fill truthfully, and keep the order.
How do I write an EPK bio?
Write three to four sentences in the third person that say what you play, where you are from, and one concrete fact such as a release, a show or a collaboration. Then write a longer version for journalists. Avoid adjectives you cannot back up and a list of influences with no point of view.
What should I put in an EPK if I have no press?
Leave the press section out. Use the music, a strong photo, a video, a clear bio and the contact. If you have one real quote from a promoter, a producer or a listener you can name, one is enough. Padding the section with weak mentions hurts more than leaving it empty.
Should I include my streaming numbers?
Include them if they help you and you can point to a source, such as your Spotify for Artists page or a dated screenshot. If they are small, lead with something else, like a recent show, a release or a quote, and put numbers further down.
Where do I host my EPK?
On a hidden page on your own site, a template-based builder, or a one-page PDF in a shared folder. What matters is that the track plays on the page, the link works on a phone, and you can update it in minutes.
Fill the video slot in your kit.
Upload your best track, get a free brief and storyboard, and render the video only if you like it.
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